Mobile communication international has come into it’s own with the Mobile World Congress 2018. During the week of February 26 to March 1, 2018, the biggest mobile industry trade show opened in Barcelona, Spain. Whenever there is a large wireless, telecom or technology trade show the media asks, “What was the key message or take away from the show?” The answer is 5G with a mix of artificial intelligence (AI) and the Internet of Things (IOT).
The biggest trends in the mobile world are 5G, IoT, AI and the cloud. In the 4G world, movies can be downloaded in about six minutes. The same movie can be downloaded in six seconds with 5G technology. AI, 5G and IoT will encourage new business creation and empower new ideas and companies. The mobile communication international landscape will be forever changed.
When the mobile world moves rapidly into AI and IoT there will be increased competition between the major mobile companies. These major players include Google Home, Microsoft Cortana, Siri, Amazon Alexa and Apple HomePod. Handset makers such as Google Android, Samsung Galaxy and Apple iPhone and Ipad will benefit from the advanced technology trends of AI, IoT, 5G and the cloud.
There will also be great growth opportunity for wireless players like Verizon Wireless, AT&T Mobility, Sprint and T-Mobile. New competitors will emerge. These include Comcast Xfinity Mobile and Google Project Fi.
Smartphones, laptops, wireless phones, wearables, tablets, operating systems and other innovative technologies were on display at the 2018 Mobile World Congress. Other booths featured equipment, business and consumer services displays. New smartphones such as Samsung’s Galaxy S9 and Sony Xperia XZ2 were introduced. Smartphone leading manufacturers are still Samsung Galaxy, Apple iPhone and Google Android.
5G means faster connectivity that will improve the mobile user experience. This will help to deliver richer brand-consumer engagement. In simple terms, 5G will be up to 100 times faster than the current 4G and 10 times faster than broadband connectivity. 5G technology has arrived for use on today’s mobile phones. Both consumers and enterprises will experience the impact that 5G will have on mobile communication international.
A 5G benefit is that it is able to support artificial intelligence (AI) and other similar technologies. AI improves the planning and management of mobile networks. Operators are able to predict consumer demand and ease the use of tariffs.
Device manufacturers have already been incorporating the use of AI and machine learning. Mobile device manufacturers from LG to Samsung are advancing to the next level when it comes to incorporating AI in mobile communication international.
Augmented Reality is changing the way manufacturers, factory workers and retailers conduct mobile communication international business. According to a recent article published by Fortune, “Augmented reality, which overlays information onto the real world will now help management, truck drivers and warehouse workers keep track of products from the second they leave the factory until the moment they arrive at your door.”
The customer experience will change with a streamlined supply chain and a way for customers to test products before buying them. Google is working on ways to incorporate AR into almost every new Android smartphone by the end of 2018. New experiences and personalization will become more common.
The Mobile World Congress demonstrated how industry uses IoT. The trade show explained the technology that is specifically designed for IoT, NBIot and LTE-M. Trade show conversations revolved around the number of devices connected to the Internet that have the potential to compromise the IoT. Use cases showed how to manage this tool effectively. Discussions and demonstrations also highlighted IoT innovations for vehicles and robotics. There was less emphasis on the consumer side of IoT.
Industry will face many challenges in the mobile communication international landscape. These challenges include the management of data gathered from all over the world through global connectivity.
This year, there was a focus on the customer experience. AI, AR, IoT and new speeds of connectivity are demonstrating that the technology landscape is always changing. Among the new device launches, virtual reality and biometrics attracted the attention of the attendees. The Mobile World Congress is a trade show for dreamers. What will next year’s technology attractions at the trade show be for the mobile communication international attendees?